Cracking Life. Lock: Even After a $1. Million Penalty for Deceptive Advertising, the Tempe Company Can't Be Honest About Its Identity- Theft- Protection Service. Thursday, May 1. 3, 2. It's been two months since the feds tried to gut Life. Translation agencies (or 'translation companies') are businesses that provide the language services needed by firms that do business globally. Read AGNC Investment Corp AGNC company profile information including industry and sector classification, stock style, and industry classifications for NAICS, SIC, and. DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the. Walter Thompson is an international advertising agency headquartered in New York. It has more than 200 offices in over 90 countries. With a network of nearly. Interpublic Group is a global leader in modern marketing solutions. With offices in all major world markets, our companies specialize in consumer advertising, digital. If you’re ready to apply for membership, select your state on the map below to open a fillable PDF application. A personal and direct point of contact with expertise in online marketing and Manta marketing tools. Lock with a $1. 2 million penalty for deceptive advertising, and the company's Web site still boasts that it can protect people from identity theft. The Tempe- based company has spent millions of dollars since 2. CEO Todd Davis' Social Security number. Customers pay $1. Life. Lock's . A man in Texas had used Davis' ID to take out a $5. Davis didn't know about it until the unpaid account went to a collection agency. ![]() In the following months, Davis and Life. Lock worked hard to spin the story into something positive. Davis claimed in an interview with MSNBC in May 2. Texas incident was the one and only time anything like that had ever happened to him. Another Life. Lock page dedicated to Todd Davis, (www. Davis page, was removed by Life. Lock on May 4 following inquiries by New Times) that Davis . The amount with which AT& T was stuck wasn't disclosed, but in the fall of 2. That's when Life. Lock and Davis finally learned of the theft. A Life. Lock employee reported the identity crime to Chandler police on November 2. ![]() Todd Davis was traveling out of state. After a short time on the case, Chandler forwarded it to police in the Georgia city, which still is still investigating. Phyllis Banks, a spokeswoman for the Albany agency, tells New Times that investigators went to the address listed on the bill and interviewed a local woman, but no arrests had been made. When Albany investigators phoned Davis about the crime last year, . Because these companies often forgive or waive a percentage of the bills of debtors, the dollar amount of the losses could easily be higher. More cell- phone service was fraudulently charged to Davis: Someone opened a Verizon account in New York, leaving behind unpaid bills of at least $1. An account at Centerpoint Energy, a Texas utility, was opened. At least $1. 22 went unpaid. Fake Davises owe $5. Credit One Bank and $3. Swiss Colony, a gift- basket company. Two other accounts, one for USA Savings Bank and a Gap credit card, were opened successfully in Davis' name but showed zero balances as of early 2. There were also multiple dings by collection agencies: Bay Area Credit, $2. About Skylite Advertising Studio; Download Company Profile; About Skylite Advertising Founder; Awards and Recognitions. Company Profile Advertising Agency Pdf995Helping people understand their money and how to build Better Money Habits . We're connecting our customers, clients, employees and. Associated Credit Services, $2. Enhanced Recovery Corporation, $2. Finally, there was a NCO/Fin 2. AT& T bill (considering the identical amount). Full details as to what happened with these accounts could not be obtained from Davis. But it's clear that criminals in different locales have used Davis' ID to obtain a host of loans, goods, and services. Davis' personal ID hasn't been merely abused since he began advertising his SSN — it's been gang- raped. Counting the Texas incident, he's been a victim at least 1. More such incidents may exist — Davis should know how many. He could reveal his credit reports from the past few years, if he wanted customers to know the truth. But Life. Lock refused to discuss Davis' role as a frequent identity- theft victim or answer any other questions from New Times for this story. The fact that Davis has fallen victim to so many con artists illustrates how Life. Lock cannot steel anyone from identity theft. Even with new features intended to improve upon Life. Lock's original service, the company failed to save the boss' identity from getting used over and over again. And, as Davis insisted on the company's Web site, Life. Lock customers can expect the same protection he himself has received. New Times' May 2. Life. Lock's co- founders, Richard Todd Davis and Robert J. Maynard Jr., told reporters across the country that Maynard had once spent a week in the Maricopa County jail, falsely accused of crimes, because his identity had been stolen. The 2. 00. 3 incident was the inspiration for the company, they said. Official records and interviews with authorities in Nevada proved the story a fable. Maynard had been arrested and jailed here, all right — because he'd failed to pay back a $1. Mirage casino in Las Vegas. Like bouncing a check, that's a crime. Nevada authorities dropped the charges after Maynard, from his cell, managed to scrape together the cash. The article also revealed that Maynard, the Valley businessman who was principally behind Life. Lock during its 2. Then there was this ironic tidbit: Maynard's own father, Valley optometrist Robert Maynard Sr., accused him of identity theft. Maynard Jr. Before the summer of 2. Life. Lock had received barely a word of negative press. Since then, though, criticism and legal problems have plagued the company on a number of fronts — fueled partly by Life. Lock's incessant, in- your- face (or ears, since the firm does lots of radio) advertising. A follow- up article in New Times, blasted the identity- theft- protection industry itself as a racket and gave examples of bogus claims put out by Life. Lock. Blog sites and media outlets scrutinized Life. Lock's ads and scolded Davis over the $5. Texas. There were many arguably excellent reasons not to sign up for Life. Lock, critics noted, one of the strongest being that anybody with average intelligence and a computer can perform its most touted service, setting fraud alerts on a personal credit file, for free in minutes. Supposed insiders also claimed Life. Lock's customer data wasn't secure, putting customers at risk of the very sort of crime Life. Lock purports to prevent. Lawyers began drawing up class- action lawsuits for aggrieved customers. And Experian, one of the big three national credit bureaus, sued Life. Lock in early 2. 00. The Federal Trade Commission, despite agreeing with New Times that a case of false advertising could possibly be made on the story of Maynard's jailing, did nothing at the time. Neither did state Arizona Attorney General Terry Goddard. Meanwhile, Life. Lock, founded with millions of dollars in seed money from venture capitalists like Bessemer Venture Partners and Goldman Sachs, kept pumping out ads that grew its customer base to amazing heights. Despite naysayers' questions, Life. Lock boasted in May 2. Life. Lock was — and remains — a cash machine. Such phenomenal success helped the company weather its two biggest legal challenges: the first in October 2. Experian and agreed to stop setting fraud alerts on behalf of its customers; the second when the FTC hit Life. Lock with the $1. Though the FTC took all the cash Life. Lock had on hand, the settlement didn't stop investors from re- energizing the company with millions of dollars in new capital. From the start, one of Life. Lock's strengths has been its aggressive marketing campaign, and the result hasn't just meant customers. Life. Lock has wormed its way into Americana, holding itself up as a beacon of identity- theft awareness and education. It's bought its way onto race cars, the jerseys of the Phoenix Mercury, and onto the signage at US Airways Arena, where the Mercury and Phoenix Suns play. Davis and Life. Lock's marketers, likened to . The arrangements give Life. Lock the legitimacy it seeks to counter the claims of consumer advocates. It's one Life. Lock has done well with, also. Authorities vow to keep monitoring Life. Lock. In turn, Life. Lock will probably try to keep refining its advertising messages — as in the examples of the Web pages taken down after questions by New Times — until it drops off the FTC's radar. Yet Robert J. Maynard's brainchild thrives mainly because it misrepresents the truth. Otherwise no one would believe it could keep his or her identity safe, the fundamental concept that drives customers to Life. Lock. Even after it was toned down, the false promise of effective protection against identity theft remains integral to Life. Lock's advertising. Life. Lock's modus operandi appears based on one of Sun Tzu's maxims in The Art of War: Deception is everything. When Life. Lock began in 2. Maynard and Davis misrepresented the facts about the founder's jail stint, implying that the same thing could happen to people who don't try to protect themselves. And they lied about the level of prevention the company could offer. Davis, Maynard, and Mike Prusinski, the company's spokesman and vice president of communications, began giving out their Social Security numbers to the press. Wisely, Prusinski and Maynard quit the practice early on. But Davis put his nine- digit number on a flatbed truck, using the image in ads nationwide while claiming that Life. Lock made his personal data . Savvy folks could see right through them. In the terms of the guarantee, if potential customers bothered to read them, the company doesn't promise to pay anyone a dime. That's if it covers a theft at all, because the guarantee is full of exceptions. For instance, Life. Lock won't cover phishing scams or other popular ways to steal identities that involve duping someone into releasing personal data. The company agreement says if you become a victim . In May 2. 00. 8, lawyers in New Jersey filed the first class- action lawsuit against Life. Lock. Not only was the service a useless waste of money, the suit alleged, but the constant setting of fraud alerts harmed customers' credit scores. Credit bureau Experian beat the class to court. In a lawsuit filed in February 2. Experian ripped Life. Lock for its misleading marketing campaign but aimed primarily to kill Life. Lock's fraud- alert feature. As mentioned, Life. Lock's main service until last August was to set fraud alerts on consumers' credit files. The alerts are like red flags in the computer files of the Big Three credit bureaus: Experian, Trans. Union, and Equifax. If a thief tries to open a line of credit, the company offering the new account will stumble on the alert when it runs a credit report. That, in turn, should mean the thief's attempt to open the new account gets thwarted. Life. Lock's main service used to be placing such a red flag on credit files for each of its customers, every 9. DDB Worldwide - Wikipedia. DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies (revenues US$1. B according to Advertising Age in April 2. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the worldwide holding company Omnicom. In 1. 99. 6, DDB Needham became known as DDB Worldwide. History. In 1. 94. Mac Dane, who was running a tiny agency, and together they started Doyle Dane Bernbach in Manhattan. Dane ran the administrative and promotional aspects of the business; Doyle had a client focus and Bernbach played an integral role in the writing of advertising, serving as the creative engine of the agency. The agency's first ads were for Ohrbach's department store and they typified the new . The new agency was initially successful in winning business for clients with small budgets. As of 2. 01. 3, DDB has had the Volkswagen account since 1. Notable campaigns included the 1. Think Small series of Volkswagen advertisements, which was voted the No. Advertising Age. The tongue- in- cheek approach, . Johnson's defeat of Barry Goldwater in the 1. Little Mikey commercial for Quaker Oats ran continuously in the U. S for twelve years. A branch office was opened in Los Angeles in 1. In 1. 96. 1, DDB opened its first international office in West Germany to service Volkswagen. Significant growth came in the mid- sixties after the firm signed Mobil Oil and the available budgets grew materially. Offices in London and other European locations were opened. Bernbach was appointed Chairman and Chief Executive Officer in 1. Chairman of the Executive Committee in 1. The impact of Doyle Dane Bernbach's creativity on advertising around the world, and the history of management crises that led to merger. By 1. 98. 6, four years after Bernbach's death, the agency group had worldwide billings of USD $1. B, 5. 4 offices in 1. Needham Harper & Steers. By 1. 93. 4 it was named Needham, Louis and Brorby, Inc., with billings of USD $1 million, had signed the Kraft Foods account and had opened a Hollywood office to service its clients' network radio program production needs. In 1. 95. 1, the agency opened a New York office to concentrate on the rapidly expanding television industry. That office merged with Doherty, Clifford, Steers and Shenfield in 1. Needham, Harper & Steers. The Chicago office grew with accounts such as the Morton Company, Household Finance Corporation, General Mills and Frigidaire. The firm won the Oklahoma gasoline account (later Esso',' today Exxon. Mobil) after research indicated that American drivers wanted both power and play',' and copywriter Sandy Sulcer. Soon, this agency was winning government and media business and an . This business would eventually become Biederman & Company. The agency worked on public service campaigns called Buckle Up for Safety. Reinhard, who rose to become agency chairman. Keith L. Reinhard came from Chicago to head the worldwide firm in 1. US; American offices in New York, Chicago, Los Angeles, Washington, Boston, Phoenix, Sacramento, San Diego, Baltimore and Dayton, Ohio; and diversification in Porter Novelli, Biederman & Company and the international direct- response agency DR Group, Inc. DDB Needham merger and the formation of Omnicom. In 1. 98. 6, the three networks agreed to merge into the Omnicom Group which would act as a holding company becoming at that time the world's largest global advertising agency group. BBDO remained separate and retained its network. Needham Harper had a good presence in midwest USA and was complemented by Doyle Dane Bernbach's strength in New York and Europe. Reinhard became Chairman and CEO of the merged DDB Needham Worldwide. The merged group suffered some initial account losses due to conflicts (DDB's Volkswagen was retained and Needham's Honda account lost while DDB's RJR Nabisco was lost in favour of Needham's General Mills) and some senior staff losses as Reinhard set about combining the two disparate cultures, but, by 1. In 2. 00. 3, it earned that same accolade from both Advertising Age and Adweek. Under the leadership of Ken Kaess, Bob Scarpelli, and Lee Garfinkel, it won the honor again from Adweek in 2. Subsequently, its operating unit Tribal DDB became the first digital agency to be named Global Network of the Year by Advertising Age. As of 2. 01. 1, DDB Worldwide has more than 2. Its worldwide CEO since 2. Kentuckian, Charles E. Brymer, author of The Nature of Marketing, Marketing to the Herd as well as the Swarm. Local office histories. It operated under that name until January 2. DDB London, in line with the network's decision to rebrand all agencies it had acquired. The agency struggled during 2. Stability was restored in 2. It continued to tumble down the UK agency rankings, ending up outside the Top 2. In 2. 01. 2, Adam & Eve DDB was created from the merger of DDB London with the fast- expanding independent Adam & Eve. Barnes and some other staff had worked antebellum at the large Melbourne agency Samson Clark Price- Berry, a subsidiary of English agency Samson Clark which had closed its Australian arm during World War II. The US group Needham, Harper & Steers bought into USP Benson in 1. SH Benson, UK was bought out by Ogilvy & Mather in 1. NH& S acquired Benson's interest in the Australian operation and effecting a name change to USP Needham in 1. It is also one of the most acclaimed agencies within DDB Worldwide in recent years, earning accolades like . The agency, with its 1. David Sandstr. Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 9. 78- 1- 1. Willens, Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising, Create. Space, New York, 2. Kaplan, David (January 2. ADWEEK Eastern Edition. NEW YORK - - Frederick D. Omnicom, the parent of DDB Worldwide. He created the well- known . In his speech at the American Association of Advertising Agencies (4. A's) 1. 96. 6 Central Region Annual Meeting, Frederick D. Sulcer from Needham, Harper & Steers shows how his agency developed the . Campaigns that broke the mold of advertising w .. The Advertising Council's Traffic Safety Campaign Frederick D Sulcer Needham Harper & Steers ^.
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